Positioned uniquely at the crossroads of academia and practical application, Professor CY Hoon represents a new wave of 'pracademics' adept at navigating these two domains. He previously served as the Director of an interdisciplinary research center in Brunei, where the center conducted impactful empirical research on local and regional social issues. The outcomes of this research not only expanded knowledge but also influenced policymaking.

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With almost 20 years of experience in both teaching and research, Professor Hoon possesses the expertise to bridge the gap between cutting-edge scholarship and practical implementation. He brings a research-driven approach to consultancy for governmental bodies and industries. Utilizing a diverse toolkit of methodologies from sociology, anthropology, and political science, his research primarily delves into subjects such as cultural and identity politics, education, religion, and international affairs.

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Professor Hoon's influence extends far and wide, as he has delivered keynote addresses and been invited to present at more than 100 international conferences, workshops, and seminars. Some notable events include appearances at the International Peace Conference at UNESCO, the Shanghai Forum, the Sydney ASEAN Forum, the ASEAN Regional Forum, the ASEAN Media Forum, and the China-ASEAN Think Tank Strategic Dialogue Forum.

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Professor Hoon is the Editor-in-Chief of a book series in SpringerNature and sits on the international advisory boards of international journals and academic and corporate institutions. He was featured in numerous television, radio and newspaper interviews.